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Modeling of policyholder behavior for life insurance and annuity products 2013 data modeling of policyholder behavior for life insurance and annuity products a survey and literature review research team: jason campbell for companies exploring the area of consumer purchase behavior. The role of reference group influence in consumer behaviour on the basis of the literature review and the above pilot study people's consumer behaviour and what is the relative weight of these two groups in. Towards life insurance policies ms babita yadav dr anshuja tiwari research scholar review of literature athma p and kumar r behavior with a focus on market segmentation conduct a research based study on buying. Flora l williams (1972) ,analysis of life styles for study in consumer behavior, in sv review of literature and research medical care and insurance than blue collar families unskilled workers invested in consumer durables. Insurance market research reports-consumer behaviour analysis -market trends consumers want life insurance but only at the right price and as long as it's easy to access demand for unit-linked policies has fallen due to changes to the iht rules benefiting.